The Business of Events
Tessie Mebitaghan
Coming Soon
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The Book
The Business of Events
A definitive guide for event professionals navigating the business side of a creative career. Drawing from over a decade of founding and growing BeeZees Creations, and training the next wave of event professionals, Tessie shares the frameworks, lessons, and strategies that underpin a truly profitable, sustainable events business.
Key Themes
- Building a brand — not just a business — in events
- Pricing strategy, client experience, and profitability
- Creativity as a commercial asset
- Scaling across markets — the UK & Africa opportunity
- Education, mentorship, and building an industry legacy
- The future of luxury events and evolving client expectations
For Emerging Planners
Step-by-step frameworks to launch and grow a credible, profitable event career from the ground up.
For Established Businesses
Strategic insight for event businesses ready to scale, refine their positioning, and expand into new markets.